Icons in the DRIVE
On view until December 2025
Open daily from 10:00 a.m. to 7:00 p.m.
Welcome
Join us on a journey through eight decades of history and stories with icons that shaped the style of those eras and still do today. Discover the icons of modernity!
The ICONIC – A Timeless Journey of Culture, Society and Mobility exhibition presents modern day icons that mobility, design, architecture, art and music have brought to us in recent decades and the present day. Their unique history, identity and mission unite them all. ICONIC presents exceptional personalities, technological innovations, visionary architecture and timeless design language, which continue to shape society, culture and technology to this day.
No other automotive group has created so many icons that have written mobility history. Symbols of various eras have come to life – the Beetle, the VW Bus, the Porsche 911, the Lamborghini Countach and the Golf.
Besuchen (EN) Sie ICONIC und lassen Sie sich von herausragenden Persönlichkeiten und visionären Ideen inspirieren, die Kultur, Technik und Gesellschaft nachhaltig prägen.
Icon's World: A look into the future
Icon’s World ist eine interaktive multimediale Projektion, die Ihnen einen faszinierenden Blick in die Zukunft ermöglicht. Diese innovative Erfahrung macht ICONIC zu einem unvergesslichen Erlebnis, das zeigt, mit welchem Ideenschatz wir die Welt und die Ikonen von morgen gestalten können.
Further information:
The DRIVE
The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.
